Who Invented Twix
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Jason
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Twix is a popular candy confection manufactured by Mars Incorporated. This candy bar is smaller than others and usually comes packaged in pairs. They consist of a delicious caramel covered biscuit finger dipped in milk chocolate. Forrest Mars Sr. was the man who invented Twix candy bars in the 1930s. It was originally manufactured in the United Kingdom and did not make its way to the United States until 1979. In European countries the candy bar was called Raider, and when it came to the United States it was renamed the Twix Cookie Bar.
The gold wrapping of the Twix bar added to its popularity. Mars Incorporated also tested out different variations of the candy bar to increase its appeal in different parts of the world. Peanut butter was the first variation of the candy bar and other variations include Twix Miniatures, Chocolate Fudge Twix, and Twix Tea Breaks. In 2008 the company released a limited edition version of Twix called Twix Java. This bar consisted of a dark chocolate cookie covered with coffee flavored caramel and milk chocolate.
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