Laffy Taffy is a popular candy brand that consists of individually wrapped pieces of taffy available in different fruit flavors. Nestle was the company who invented laffy taffy in the 1970’s. Laffy Taffy is currently sold under the Willy Wonka Candy Company division of Nestle. Laffy taffy also gained popularity from the 2005 film “Charlie and the Chocolate Factory.” The name laffy taffy refers to the actual texture of the candy itself and also to the silly and wonky fun it represents.
Each individual piece of laffy taffy has a joke printed on it to bring laughter to the people while they enjoy their taffy. Children send in their jokes to Nestle and if their joke is chosen it is printed on the wrapper with their names. Laffy taffy comes in rectangular shaped pieces and currently they also come in cords or ropes. The various flavors of Laffy Taffy are blue raspberry, cherry, strawberry, sour apple, grape, and banana.